Offre de Stage : Assistant Brand Manager Digital Running – Nike France

Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Description
Responsibilities:

Digital Brand:
• Align on Western Europe organization on Nike Running / Nike Women
• Support local initiatives through local marketing plan and manage the execution (Nike.com, Nike App, NTC App, NRC App…)
• Maximize our sports & campaign moments through our full ecosystem

Intelligence:
• Trend watch around running culture: websites, blogs, Instagram, Facebook, magazines, new talents.
• Review what the competition is doing in running: products, events, installations, influencers, benchmark search on digital and physical activations around running & women
• Consumer analysis/Focus Group: coordinate a seasonal study to better understand our consumer and his relation to running
• Map running and women ecosystems, x-brand, x-functions

Analytics:
• Report nike.com traffic, monthly business analysis and top sellers

Localization:
• Handle translations requests to continue the fluent feedbacks to Western Europe (French – English)

WS.com:
• Support the team on executing initiatives at accounts
• Be a support to Nike portal training/awareness for accounts and sales team
• Increase our support on providing products assets and innovation information to our partners

Budget:
• Follow up the team on the French budget available

Qualifications
·4th/5th year of a business school, university, engineering school with a specialty in web-marketing, social media
·Excellent verbal and written communication skills
·Social media active, even better if a blogger him(her)self
·Strong digital and e-commerce knowledge
·French and English an ABSOLUTE MUST
·Creativity, autonomy, organization and proactivity

Contact : Xavier.Mussgnug@nike.com